{"id":3998,"date":"2018-08-17T10:10:10","date_gmt":"2018-08-17T10:10:10","guid":{"rendered":"https:\/\/beberapid.com\/?p=3231"},"modified":"2024-07-31T15:19:57","modified_gmt":"2024-07-31T14:19:57","slug":"festivales-de-verano-y-millennials","status":"publish","type":"post","link":"https:\/\/beberapid.com\/pt-pt\/festivales-de-verano-y-millennials\/","title":{"rendered":"Festivales de verano. Los millennials cambiando las reglas del juego"},"content":{"rendered":"<p>Irse de festivales es uno de los planes que m\u00e1s se lleva ahora entre la juventud millennial (generaci\u00f3n que naci\u00f3 en las dos \u00faltimas d\u00e9cadas del siglo XX) que, cada vez m\u00e1s, elige este modelo en vez de el tradicional &#8220;sol y playa&#8221;.<\/p>\n<p>Atr\u00e1s quedaron los festivales de verano donde solo se iba a disfrutar de la m\u00fasica. Estamos ante la generaci\u00f3n del cambio constante, de las redes sociales y de las extravagancias. A los millennial no les gustan las cosas &#8220;cl\u00e1sicas&#8221;. No al menos si no dan su toque.<\/p>\n<p>Graban sus Insta Stories para compartir sus conciertos a tiempo real y raro es no ver como a los 2 d\u00edas tienen una review de lo bien o mal que se lo pasaron en el \u00faltimo evento.<\/p>\n<p>Tal es as\u00ed que hay una nueva estrategia tur\u00edstica enfocada en mejorar la calidad y experiencia de este segmento de la sociedad para que cada vez sean m\u00e1s propensos a gastar en estos festivales todo lo que destinar\u00edan a unas vacaciones.<\/p>\n<p>Las marcas tambi\u00e9n lo saben y, por ello, tratan de tener la mayor presencia posible en estos festivales y hacer promociones ajustadas a su target.<\/p>\n<p>Ahora un buen festival de verano tiene que adaptarse a su nuevo p\u00fablico y acoger sus costumbres. Varios a\u00f1os lleva ya, por ejemplo, el Sonorama, refrescando la memoria con artistas &#8220;retro&#8221; como Raphael o el D\u00fao Din\u00e1mico que den un punto diferencial a su festival o llevando a humoristas para ofrecer una mayor variedad l\u00fadica. Otros, como el Mad Cool, <a href=\"http:\/\/beberapid.es\">ofreciendo cerveza en el vaso en mitad de la pista.<\/a><\/p>\n<p>Los Millennials son el futuro y son as\u00ed, hay que d\u00e1rselo todo hecho.<\/p>\n<p>Ellos lo saben, las marcas lo saben y ahora, t\u00fa, tambi\u00e9n lo sabes.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irse de festivales es uno de los planes que m\u00e1s se lleva ahora entre la juventud millennial (generaci\u00f3n que naci\u00f3 en las dos \u00faltimas d\u00e9cadas del siglo XX) que, cada vez m\u00e1s, elige este modelo en vez de el tradicional &#8220;sol y playa&#8221;. Atr\u00e1s quedaron los festivales de verano donde solo se iba a disfrutar [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49,50],"tags":[],"class_list":["post-3998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","category-festivales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Festivales de verano. Los millennials cambiando las reglas del juego - BEBERAPID<\/title>\n<meta name=\"description\" content=\"Festivales de verano. 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